Iconic fashion brand chooses White Lodge for its relaunch

The iconic 1970s fashion brand BIBA has chosen historic White Lodge, The Royal Ballet School's Lower School in Richmond Park in Surrey, for a photoshoot to mark its recent relaunch. The photoshoot in July featured top international models, including Daisy Lowe, being photographed in the elegant Salon and on the imposing spiral staircase of the Inner Hallway of the Kings Building.

Commissioned by George l, White Lodge is a 19th century former Royal hunting lodge, a fine example of the English Palladian style. Following recent works, wider views of White Lodge across its grounds can now be enjoyed by many thousands of visitors to Richmond Park - the largest green space in the London area.

White Lodge has been home to The Royal Ballet School since 1955 and increasingly attracts members of the local community and the wider public to a variety of events and to the White Lodge Museum & Ballet Resource Centre - the UK's only permanent museum dedicated to the art form.

The BIBA relaunch campaign is currently under way.

www.mybiba.com

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